Built by a founder who's had to get noticed, five times over.

Hi, I'm Tanner.

I've started five businesses. One was DrinkParty, a board game that ended up selling in all 50 states and across Canada. Others included a fitness company, a clothing line and software apps. They were very different businesses, but every one taught me the same lesson: a great product doesn't sell itself. People have to find you, trust you and choose you over everyone else.

Getting noticed was always the hardest part, and it's the part I've spent years getting good at.

The game has changed

Customers still search Google, but more and more they ask ChatGPT, Perplexity or Google's AI who to call, and go with whoever it names. Most small businesses have no idea whether they're in that answer, and most marketing agencies are still only playing the old game.

What makes Search Party different

• Founder experience. I've been the business owner trying to get noticed, so I know what actually moves the needle and what's just noise.
• Technical depth. As an app developer, I understand how search engines and AI tools read a website, which is the core of both SEO and AEO.
• AI know-how. My background in AI sales means I know these tools from the inside: how they find information and what they trust.
• Plain English. You'll always know what we did, why we did it, and what it's doing for your business.

How we work

• Honest numbers. Monthly reports tied to calls, bookings and AI visibility, not vanity charts.
• Built for SEO and AEO. Every page we touch is made to rank in Google and to be recommended by AI.
• No lock-in. Month to month. We keep you by getting results.