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The Search Party blog

Practical AEO for real businesses.

Plain-English guides to getting your business recommended by ChatGPT, Perplexity and Google's AI, written by a founder who has launched five businesses and learned the hard way how much getting found matters.

What is AEO? Answer engine optimization, explained

What AEO means, how it differs from SEO, and where a small business should start.

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How to get your business recommended by ChatGPT

The listings, pages, reviews and mentions that make AI tools more likely to name you.

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How to check if AI recommends your business

Why a quick ChatGPT search misleads, and what a proper AI visibility audit looks at.

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How to write FAQ sections that AI tools actually quote

Find the right questions, write answers machines can lift, and mark them up.

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Schema markup for small businesses: the 4 types that matter

LocalBusiness, Service, FAQPage and BlogPosting, with a copy-paste example.

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Why your Google Business Profile matters for AI search

What to fill in, how reviews play in, and why Bing and Apple listings count too.

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